On the web, your name can (and is) your reality. However naming yourself online isn’t that simple. Choosing a domain name for a business web presence is one of the most critical items in your promotional venture: your domain name will be the nexus of your business for months, years, or even decades.

There are a list of things you should consider before embarking down your online venture:

1) Define your brand. It is more than words, but will be flavored by them. Your business brand is an image of who you are. Ask your friends, family, and peers what your ideas inspire when the words are read.

2) The idea of a business brand is to be memorable, yet effective in communicating the purpose of your business. It is usually more effective to focus on communicating your purpose, rather than just developing your widget as a term. Continue reading →